How do I teach my assistant my criteria? - Brein

You decide who you sell to. That lives in Cerebro: short documents, in folders, that your assistant reads before looking for customers or writing an email. If Cerebro is empty, the assistant guesses. If it is good, it gets it right more often and asks you less.

What is worth writing

Document	What it says
Offer	What you sell, at what price and which problem you solve.
Ideal customer	Which kind of company buys, what size, where, and who decides.
Exclusions	Who you do not sell to, and why.
Signals	Which fact tells you someone is about to buy.
How we talk	The tone of your emails and what you never say.

Ask for it like this

Interview me to write my offer and my ideal customer. Ask me the questions one at a time and save them to Cerebro at the end.

Read my Cerebro and tell me what is missing for you to find me customers.

What it does alone and what it asks

Reading Cerebro: alone.
Writing a new document: alone.
Changing one that already exists: it shows you the full new text and waits for your yes. If someone edited it meanwhile, it does not overwrite the change.

That way your criteria is never rewritten without you seeing it.

To see your Cerebro

Open it in Brein, under Cerebro, or ask your assistant: “show me what is in my Cerebro”.